Content STRATEGY / concept / PRODUCTION
CONTENT STRATEGY / CONCEPT / PRODUCTION
Nobody Knows Where This Show Goes.
Nobody Knows Where This Show Goes.
This is the Madness Method – a unorthodox series of real and raw conversations with 10 one-of-a-kind South Africans that have made it big by doing things with their own particular brand of madness series covering rich, relevant, no holds barred cultural and personal topics resulting in content that is anything but conventional. The show is hosted by the inimitable and always entertaining Moonchild Sanelly, with bespoke Cocktails for each guest devised by mysterious liquid alchemist, The Masked Mixologist, and centred around a unique deck of random association cards that make sure that the only thing more surprising than the questions, are the answers they provoke.
The show was released in 10 parts, broadcast weekly on BET and live streamed on TikTok with extended 44 minute cuts made available on YouTube after airing and as a podcast on Apple and Spotify. Every episode was then deconstructed, reformatted and repurposed as short-form trailers for social, maker videos for each cocktail recipe, animated gifs of great moments from every show used by community managers on social alongisde memable BTS moments, influencer reaction posts and more.
The show was released in 10 parts, broadcast weekly on BET and live streamed on TikTok with extended 44 minute cuts made available on YouTube after airing and as a podcast on Apple and Spotify. Every episode was then deconstructed, reformatted and repurposed as short-form trailers for social, maker videos for each cocktail recipe, animated gifs of great moments from every show used by community managers on social alongisde memable BTS moments, influencer reaction posts and more.
400+
Unique Content Pieces
55.4mil
Reach
388mil
Impressions
65%
Overall Rate of
Engagment
R81mil
Earned Media
Value
±5000
Live Viewers Per Episode
on Tik Tok